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The Companies Behind 13text
Australian telecommunications
and media company Telstra, and Optus - the second
largest telecommunications company in Australia, have combined
technologies with SMS Feedback to offer
Australian businesses the single most effective new way of
attracting new customers.
You may already be familiar with PhoneWords, a concept used by
Telstra and
Optus. A PhoneWord is simply a standard telephone number that can be associated
with a word, such as '1300Carloan'. The word makes it easier for customers to
remember but it is still really a telephone number.
In March 2008, Telstra and Optus invited us to integrate
our mobile phone keyword technology with their PhoneWords platform.
SMS Feedback accepted this
invitation and implemented the capability in April 2008 by establishing our own
one-three number: 13text.
Already appearing on Australian TV ads nationwide, 13text is set
to revolutionise the way Australian consumers communicate.
See some
examples of how 13text is used
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The
Benefits of having 13TEXT:
- Snag a
huge group of new customers simply because
they guessed your keyword.
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Increase sales from existing customers thanks to
enhanced accessibility.
- Reach
an entire market that never knew you existed.
-
Measure ROI in real time.
- Know
which internet marketing efforts are working best.
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