| Interesting
facts about the text messaging phenomenon:
You may be astonished to learn
about the prolific use of text messaging worldwide. The
technology has caught on in a way that is nothing less than
spectacular.
Below
is a list of facts and articles about "SMS-ing" -
texting - that
may surprise you:
AUSTRALIANS are set to send
more than 10 billion text messages in 2008, as mobile
phones become the preferred form of communication.
Telecommunications analyst Gartner has forecast that the number
of mobile phone messages worldwide in 2008 will pass 2.3
trillion messages, a 19.6-per-cent increase from the 2007
total of 1.9 trillion messages.
Within Australia, Gartner predicts 10.8 billion mobile messages
will be sent in 2008, and top 11.2 billion in 2011.
Gartner research director, Tole Hart, believes the increase in
mobile messages is being driven by social networking and the
number of carriers offering bundled pricing plans.
"The market is being driven by increased penetration of users,
more frequent usage of peer-to-peer messaging, and unlimited and
bucketed messaging plans," he said.
Hart said that despite the availability of email service via
mobile phones, many users were sticking with text messaging.
"There has also been some uptake of mobile e-mail via POP3
mailboxes and mobile IM service, but it's very small compared
with the uptake of SMS."
Revenue from messaging is expected to grow 15.7 per cent in
2008 to $US60.2 billion ($70.45 billion), up from
$US52 billion ($60.85 billion) in 2007.
Darren Osborne -
News.com.au
- Text messaging is the most
widely used mobile data service on the planet, with 72% of
all mobile phone users worldwide or 1.9 Billion out of 2.7
Billion phone subscribers at end of 2006 being active users
of the Short Message Service (SMS).
- SMS is particularly
popular in Europe, Asia (excluding Japan), Australia and New
Zealand.
- Canadians sent more than
4.3 billion person-to-person text messages in 2006, more
than doubling the previous year's volume of 1.5 billion.
Canadians now send over 560.4 million text messages per
month - that's more than 18 million text messages each day.
- The most common
application of the service is person-to-person messaging,
but text messages are also often used to interact with
automated systems, such as ordering products and services
for mobile phones, or participating in contests.
- Short Messaging Service
was invented during the 1980s as a method of communication
for engineers building the mobile network. Since its
introduction in 1995 it has taken the world by storm.
- 95% of all text messages
are delivered within 10 seconds.
- 23% of world-wide mobile
users use SMS more than once a day.
- On average, 3 million
messages are sent every hour in Britain.
- The monthly UK text
messaging total broke through the 4 billion barrier for the
first time during December 2006.
Mobile Data
Association (MDA)
Australians sent more
than 6 billion text messages in 2004. This equates to 300
text messages for every single man, woman and child.
Industry sources say SMS usage has grown by 30 percent a year
since the year 2000. This number is set to continue to grow with
the introduction of a system, which will allow messages to be
sent from landlines.
Sunday Mail 21/01/2005
- The first text message was
sent in 1992
- On New Year's Day 2003, the
number of text messages sent in one day topped one hundred
million for the first time, and on New Year 's Day 2004, the
daily total reached 111 million messages
- On New Year's Day 2005, the
highest daily total ever recorded by the Mobile Data
Association was reached, when 133 million messages were sent
- The Mobile Data Association
predicts that 30 billion text messages will be sent
during 2005
- The first local and mayoral
electoral vote in the UK by text message took place on 23rd
May 2002
- There are a huge range of
services that can send you text updates
e.g Movie reviews, bank balances, sports, weather, stock
quotes.
- The Rt. Hon Tony Blair MP
became the first UK Prime Minister to use text
message technology to talk directly to the people on
25th November 2004, answering questions submitted in advance
by text message from members of the public as well as in
real-time in a mobile phone chat-room, transmitted live from
No. 10 Downing Street.
www.text.it
SMS in China to double to 550
billion in 2005, the ministry of information in China says
that the number of SMS messages are expected to double
in 2005.
www.mobileyouth.org
Ford Fiesta in
Belgium took SMS to new levels with their interactive billboard.
Passers-by interact with the billboard in real time by
sending text messages to it from their mobile phones. In
return they stand a chance of winning prizes by answering
questions the billboard asks them. Similar concepts have been
successful in Times Square (Yahoo and Dove) and Piccadilly
Circus (Coca Cola).
BMW created
a mobile-centered campaign to promote the launch of its new 3
series. The campaign begins with a mobile phone number distributed from the automaker website, at autoshows
and at other promotional events. The number returns a
text message to the caller's phone providing a link to a
mobile-enabled website containing information about the new
vehicle and a gallery of past models. The campaign also
provides a notification service, which will send an additional
text message when the car nears availability.
www.adrants.com
DaimlerChrysler's Smart claims
to be the first car manufacturer in the UK, and possibly
the world, to use SMS responses in its TV advertising,
allowing viewers to arrange test drives, request brochures or
locate dealers by sending text messages from their mobile
phones.
www.text.it
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