Why
use txtCode Campaign - Australia's new interactive campaign tool:
Locally and internationally, companies are
learning that the traditional marketing
methods they've depended on for years lag behind the new methods demanded by consumers today.
txtCode
Campaign adds another dimension to your marketing campaigns by
making them interactive. That is, by using their mobile phones,
potential customers can receive extra information from you in the form
of a text message (SMS).
-
Example 1 -
Engaging potential customers: Your
billboard carries a teaser statement - viewers receive the answer to
the teaser by responding to the txtCode number.
-
Example 2 -
Provoking an immediate response: Your
flyer announces a competition. Customers (and potential new
customers) become eligible for the draw by responding to your txtCode
number via their mobile phones.
-
Example 3 -
Providing additional information: You
run an ad in a magazine or newspaper, and
provide additional information via txtCode. This can be particularly
useful if you have more product or service info that was not able to
fit into the print ad.
An added
benefit is that all responder's contact information is dynamically added
to your database.
Contact
SMS Feedback and find out how txtCode Campaign can:
- Add
text messaging activities to you existing marketing material,
whether it is paper-based, on radio, or on TV.
- Direct
your message to potential customers in the way that they are
choosing to communicate today.
- Showcase
your products and services more directly and effectively.
- Get
your message to a more qualified audience - when someone
responds to your marketing message by texting you, you KNOW
they already have an interest!
- Strike while the iron is hot!
Retain
the interest of potential buyers and sell to them at the
exact moment you get their attention.
txtCode
Campaign provides you with an additional and exciting new means of
engaging consumers and reaching deeper into the market. And txtCode
is
flexible - once you have invested in a set of code numbers,
you can move them from one campaign to the next to maximise
your return. You simply determine where your need is
greatest.
Examples of how Ford, BMW
and DaimlerChrysler have used SMS interactive marketing in the billboard
campaigns:
In 2004 Ford Fiesta in Belgium
took SMS to new levels with their interactive billboard. Passers-by
interact with the billboard in real time by sending text messages to it from
their mobile phones. In return they stand a chance of winning prizes by
answering questions the billboard asks them. Similar concepts have been
successful in Times Square (Yahoo and Dove) and Piccadilly Circus (Coca
Cola).
In 2005 BMW launched a
mobile-centred campaign to promote the launch of its new 3 series. The
campaign begins with a mobile phone number that will be distributed from
the automaker website, at autoshows and at other promotional events. The
number, 703-286-BMW3, returns a text message to the caller's phone
providing a link to a mobile-enabled website containing information
about the new vehicle and a gallery of past models. The campaign
also provides a notification service, which sends an additional text
message when the car nears availability.
www.adrants.com
DaimlerChrysler's Smart claims to be
the first car manufacturer in the UK, and possibly the world, to
use SMS responses in its TV advertising, allowing viewers to arrange
test drives, request brochures or locate dealers by sending text
messages from their mobile phones.
www.text.it
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